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September 8th, 2009

Canadian? About to plunge into iPhone Development?

Back in May, MJ (along with guest speakers Gazzard and Richerd) taught a weekend-long iPhone development course. At the time of the lecture, I had only just bought a MacBook and was a complete iPhone developer newbie.

So as a Canadian iPhone developer n00b, what single moment in MJ’s presentation was the most useful to me? Tips for submitting your Canadian banking info to Apple. And the most interesting was a review of iPhone app pay-vs-advertising revenue models.

The following video is 20 minutes long. If you live in Canada, are keen on iPhone development but have not yet paid your $99, then you are the intended audience.

MJ will make sure you don’t waste time acquiring an Employee Identification Number (EIN) from the U.S. government. He’ll provide simple (but non-obvious) answers for your W8-BEN form.

If you’re thinking “I’m not worried about EIN or W8-BEN.”

If you’re saying “I’m not concerned how I format my banking transit number.”

<yoda-voice>You will be… you will be.</yoda-voice>
-Gord

You need Flash player 9+ and JavaScript enabled to view this video, MJ’s tips for Canadians looking to begin iPhone development.

Click on a timecode to jump to a particular topic.

00:56 Set up your contracts first.
02:44 Banking branch and transit numbers.
04:07 W8-BEN & EIN (Employee Identification Number).
05:00 Call IRS at 215-516-6999 to submit SS4. Do NOT fax. Do NOT mail.
05:55 “The beneficial owner is claiming the provisions of Article XII…”
06:25 “…claim a 0.00 percent…”
06:58 Sample Form W-8BEN values.
07:17 License iTunes icon & become an affiliate.
08:32 Tips to promote your iPhone app.
12:58 metrics on sales and projected advertising revenue by Pinch Media.
18:10 Should you give your iPhone app away for free?

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